About Sergio

Behind the Camera

Sergio Olivares

My journey began as a community producer for Shaw, where I honed the art of listening and storytelling by working closely with diverse community groups. My goal was to ensure their voices were heard and their stories authentically represented. This experience taught me the power of empathy and the importance of showing people in a light that makes them feel seen and valued.

From there, I was handpicked to lead the corporate and camera division for Canada’s largest media company, overseeing infomercials, commercials, and corporate branding as the head cinematographer. This role set the stage for my next opportunity—becoming a trusted behind-the-scenes cameraman for the Edmonton Oilers at Aquila Film and Video. In this position, I worked internationally on world sporting events, where I gained insights into the mindset of elite athletes, coaches, and professionals. Being immersed in this high-performance environment taught me how they harness and shift their paradigms of thought to push forward, even under pressure. This understanding of resilience and adaptability deeply influenced my approach to storytelling.

As my career evolved, I transitioned into international documentary filmmaking. The insights I gained from professional sports allowed me to understand the deeper motivations and passions that drive people. I discovered that the most impactful stories come from those with a powerful reason behind what they do. This realization guided me into documentary work, where I focused on capturing these compelling narratives from around the world.

Today, all these experiences converge in my work with Re Frame, where I create powerful, solution-focused videos. Each project is crafted with thoughtful simplicity, designed to reframe and uncover the core questions: Why do you do what you do? How does your work create impact? My approach captures authentic moments as they unfold, blending emotional intelligence with expert cinematography to ensure every story feels genuine, compelling, and purpose-driven. Through Re Frame, I help businesses redefine their narrative and build momentum for the future.

I am deeply grateful to all the communities that have trusted me to tell their stories. I am proud to live and work on Treaty 6 territory and hold a deep appreciation for Indigenous ways of knowing. I have been gifted with incredible knowledge not only from the North but also from the South, guiding me with teachings on how to live in balance and understand the power of consensus. A huge thank you goes to the Latin American exile community who taught me the strength and wisdom of leading from behind.

With over 30 years of experience, I bring professionalism and trust to every project—whether it’s behind-the-scenes coverage in professional sports, international events, or corporate storytelling. My global journey—from Chile to Canada and beyond—gives me a unique and authentic perspective, enriched by documenting diverse cultures and guided by Indigenous ways of knowing from across these lands.

At Red Star Productions, I specialize in knowledge translation, video production, videography, editing, and content creation. My portfolio includes work with leading platforms and networks such as Netflix, CBC, CTV, and National Geographic. I create cinematic journeys that embrace the power of storytelling, leaving lasting impacts through engaging and immersive experiences.

Explore my IMDB profile to view my credits and learn more about my work.

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